South Africa’s hotel, restaurant, and institutional (HRI) industry has mostly recovered since the COVID-19 pandemic; however, the sector continues to struggle from inflation, high food prices, and persistent unemployment. All the same, the food service sector in South Africa generated USD 5.5 billion in 2023, a 27 percent rise over the previous year. The industry increasingly recognizes the significant demand for healthier options at all levels. Large companies and chains, both domestic and international, dominate the highly developed South African fast-food market, which is bolstered by established and competitive franchising structures and a robust network of industry associations. Post has identified that the South African HRI offers market potential for a variety of American goods.

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